Last updated: November 15, 2026
Update log: Nov 15 – first version, with early deals from Amazon, Best Buy, Walmart and the carriers.
Several retailers including Amazon, Best Buy and Walmart have launched early Black Friday promotions on Apple products.
Some of the most notable early promotions include AirPods Pro 3, M5 MacBook Air models, Apple Watch Ultra models, and carrier iPhone offers.
Apple has not announced its own Black Friday event yet.
In past years it ran a four-day event from Black Friday to Cyber Monday that gave Apple gift cards with eligible purchases.
Appleosophy expects a similar event in 2026, but Apple has not confirmed one. – Check: Apple announcement
iPhone deals work differently from everything else.
Most are carrier or Best Buy offers that need a trade-in and a plan.
They pay out as monthly bill credits, not as a lower price at checkout.
This guide lists each deal with its regular price, where to buy it, who it suits and one drawback.
Prices change daily, so check the store page before you buy.
Apple Deals Worth Checking Right Now
Early prices on popular Apple devices, with savings compared against their regular prices.
| Apple Product | Deal Price | Potential Savings | Retailer | Deal Type |
|---|---|---|---|---|
AirPods Pro 3
Wireless earbuds | $199
$249 regular | Save $50 | Amazon Walmart | Instant discount |
13-inch M5 MacBook Air
16GB RAM / 512GB SSD | $1,099.99
$1,299 regular | Save $199.01 | Amazon | Instant discount |
Apple Watch Ultra 3
Rugged smartwatch | $549
$799 regular | Save $250 | Best Buy | Instant discount |
11-inch iPad Air M4
128GB storage | $650
$749 regular | Save $99 | Check retailer | Instant discount |
iPhone 18 Pro
Carrier trade-in offers | Up to $1,200 off
With eligible trade-in | Up to $1,020 – Verizon | Carriers Best Buy | Bill credits |
When do Apple Black Friday deals start and end?
Black Friday is Friday, November 27, 2026. Thanksgiving is Thursday, November 26, and Cyber Monday is Monday, November 30.
Black Friday & Cyber Monday 2026: Sale Dates
Here is when major US retailers are running their holiday sales, including early Apple deals and Cyber Monday offers.
| Retailer | Sale Dates | What to Know | Status |
|---|---|---|---|
Amazon |
Nov 19–30
12:01 a.m. PT on Nov 19 |
Black Friday Week and Cyber Monday. Amazon says major deal drops happen at midnight and 8 a.m. PT on Black Friday and Cyber Monday. Some Apple deals are already live. | Scheduled |
Best Buy |
Nov 6–Dec 24
Black Friday: Nov 19–28Cyber Monday: Nov 29–30 Last-Minute Savings: Dec 18–24 |
Early deals started November 6. The retailer has separate Black Friday, Cyber Monday, and last-minute holiday sale periods. | Early deals live |
Walmart |
Nov 23–30
Walmart+: Nov 23, 12:01 a.m. ETAll shoppers: Nov 24 Stores: Nov 27, 6 a.m. local time Online sale through Nov 29 Cyber Monday: Nov 30 |
Walmart is already matching some Amazon Apple prices. Walmart+ members get earlier access to the sale. | Scheduled |
Target |
Not confirmed
2026 sale dates unavailable |
No confirmed 2026 Black Friday dates or verified Apple deals were found in the research. | Awaiting details |
Apple |
Not announced
Expected announcement: Around Nov 19Expected event: Nov 27–30 |
Apple has not announced its 2026 shopping event. Appleosophy expects an announcement around November 19. In 2025, Apple announced its event on November 20 and ran it November 28–December 1. | Unconfirmed |
Important: Apple’s expected event dates are estimates, not confirmed dates. Target’s dates and deals are also unconfirmed.
Apple Black Friday deals 2026: the best discounts so far
AirPods
AirPods Pro 3
- Price / regular: $199 / $249
- Where to buy: Amazon, Walmart
- Best for: iPhone owners who want Apple’s Pro earbuds with Active Noise Cancellation.
- One con: It’s only $50 off. MacRumors reported a $219.99 Amazon price in June 2026, so the extra saving over that is about $21.
AirPods Max 2
- Price / regular: $449.99 / $549
- Where to buy: Amazon
- Best for: People who want over-ear headphones that pair easily with an iPhone.
- One con: It’s still $449.99 after a $99 discount.
AirPods 5
- Price / regular: $129, or $149 with the wireless charging case. Regular price not stated in the source.
- Where to buy: Walmart
- Best for: The lowest-cost way into AirPods.
- One con: I found this price only at Walmart, and no regular price to compare against.
Mac
13-inch M5 MacBook Air (16GB/512GB)
- Price / regular: $1,099.99 / $1,299
- Where to buy: Amazon
- Best for: Students and anyone who wants a light everyday laptop.
- One con: It’s $199 off, while the 1TB models get $250 off.
M5 MacBook Air, 16GB/1TB (13-inch and 15-inch)
- Price / regular: 13-inch $1,349 / $1,599. 15-inch $1,549 / $1,799.
- Where to buy: Amazon (listed at $1,349.99 and $1,549.99) and Best Buy
- Best for: People who keep a laptop for years or store a lot of photos and video.
- One con: It’s the pricier tier. At the sale prices, going from 512GB to 1TB on the 13-inch costs $250, against $300 at regular prices.
The 15-inch 16GB/512GB model is also $1,299 at Amazon, down from $1,499.
M6 Mac mini (16GB/256GB)
- Price / regular: $779 / $899
- Where to buy: Amazon and B&H Photo
- Best for: A low-cost desktop if you already own a display, keyboard and mouse.
- One con: You have to supply those accessories yourself.
iPad
iPad Air 11-inch (M4, 128GB)
- Price / regular: $650 / $749
- Where to buy: Listed by 9to5Mac; the text doesn’t name the store. Retailer varies by promotion. Check the linked deal page for current availability
- Best for: People who want more power than the base iPad without paying for a Pro.
- One con: It has 128GB of base storage. The 5G Starlight model is $799, down from $899.
Best Buy is also offering a free $50 gift card with the OLED iPad mini, which is $699 for 128GB. This is a gift card bundle, not a price cut. – Reported by 9to5Mac; verify availability before publishing.
Apple Watch
Apple Watch Ultra 4
- Price / regular: $699.99 / $799
- Where to buy: Amazon
- Best for: Buyers who want the current Ultra.
- One con: It’s only $99 off, and the Ultra 3 costs about $151 less at Best Buy.
Apple Watch Ultra 3
- Price / regular: $549 / $799
- Where to buy: Best Buy
- Best for: The lowest price on an Ultra.
- One con: It’s the previous generation. 9to5Mac calls these “clearance” deals, so stock may run out.
iPhone
Most iPhone 18 Pro deals are not price cuts.
They need a trade-in, a plan and often a new line, and carriers pay the savings out as monthly credits.
The savings can disappear if you leave the carrier early, so read the terms.
iPhone 18 Pro and iPhone 18 Pro Max (carrier and Best Buy offers)
- Price / regular: AT&T and T-Mobile advertise up to $1,200 in credits. Verizon advertises up to $1,020 through Apple’s carrier offers page.
- Where to buy: T-Mobile, AT&T, Verizon, Best Buy
- Best for: People with a recent phone to trade in who plan to stay with one carrier.
- One con: The credits are spread over months, with 36 stated for the iPhone Duo and for T-Mobile and Verizon offers. Check the AT&T and Best Buy terms for the iPhone 18 Pro.
What each source says:
- T-Mobile: Up to $1,200 off with a trade-in in any condition on an eligible unlimited plan, or when you switch a line to Experience Beyond 2.0, Experience Beyond or Go5G Next. It says the offers pay out over 36 months.
- AT&T: The 256GB iPhone 18 Pro at no cost with an eligible trade-in. You need AT&T Next Up Anytime or you have to switch. The iPhone 18 Pro Max is up to $1,200 off.
- Verizon: Its pages disagree. A Nov 5 article says you can buy the iPhone 18 Pro with no trade-in on the Simplicity Plan, for a limited time. An Oct 16 article says up to $1,200 in credits over 36 months with a trade-in and a new line on select myPlan plans. One line of it says “up to $1,000”.
- Best Buy: Up to $1,200 off with qualified activation and a trade-in. MacRumors says the discounts match AT&T and T-Mobile but names AT&T and Verizon for activation.
- Amazon, Walmart, Target: I found no iPhone 18 offers.
iPhone Duo (carrier and Best Buy offers)
- Price / regular: Up to $1,200 off with a trade-in. Launch price: see our iPhone Duo guide.
- Where to buy: T-Mobile, AT&T, Best Buy
- Best for: People who want the folding iPhone and have a phone to trade in.
- One con: AT&T’s top $1,200 tier needs a trade-in worth $230 or more, and a Premium 2.0 plan or higher. T-Mobile’s needs an Experience Beyond plan. Credits arrive over 36 months.
Our iPhone Duo trade-in value guide covers what carriers and Apple pay.
iPhone Air (256GB, unlocked)
- Price / regular: $919.99 / about $1,099.99, calculated from $180 off.
- Where to buy: Best Buy
- Best for: Anyone who wants an unlocked iPhone without a carrier contract.
- One con: It’s still $919.99, and the Best Buy listing shows no trade-in bonus.
Small upgrades
AirTag 2
- Price / regular: $23 to $24 / $29 for one. Four-pack prices differ by source: $69.99 (MacRumors) and $80, down from $99 (9to5Mac).
- Where to buy: Amazon, Walmart
- Best for: Keys, bags and luggage.
- One con: The one-pack saving is only about $5 to $6.
Apple iPhone 18 Pro cases
- Price / regular: Silicone Case $29.33 / $49. Clear Case $36 / $49. TechWoven Case $46 / $59. Prices vary by color.
- Where to buy: Amazon
- Best for: iPhone 18 Pro buyers who want an Apple case.
- One con: The price depends on the color, so check yours.
Comparison table
Best Apple Deals: Product Price Comparison
Compare early Black Friday prices on AirPods, MacBooks, iPads, Apple Watch, and iPhone models.
| Product | Deal Price | Best For | Key Specification |
|---|---|---|---|
| 🎧 AirPods & Audio | |||
AirPods Pro 3 | $199
Amazon, Walmart | Everyday earbuds with noise cancellation | Regular price: $249 Save $50 |
AirPods Max 2 | $449.99
Amazon | Over-ear listening | Regular price: $549 Save $99.01 |
AirPods 5 | $129
Walmart | Lowest-cost AirPods | $149 with wireless charging case Save $20 |
| 💻 Mac & Computers | |||
13″ MacBook Air M5 | $1,099.99
Amazon | Students and everyday use | 16GB RAM / 512GB SSD |
15″ MacBook Air M5 | $1,549
Amazon, Best Buy | Larger screen and more storage | 16GB RAM / 1TB SSD |
M6 Mac mini | $779
Amazon, B&H | Budget desktop | 16GB RAM / 256GB SSD |
| 📱 iPad & Tablets | |||
iPad Air 11″ (M4) | $650
Retailer to verify | Step above the base iPad | 128GB storage |
| ⌚ Apple Watch | |||
Apple Watch Ultra 4 | $699.99
Amazon | Current Ultra | Regular price: $799 Save $99.01 |
Apple Watch Ultra 3 | $549
Best Buy | Cheapest Ultra | Previous generation |
| 📲 iPhone Deals | |||
iPhone 18 Pro | Up to $1,200 off
Carrier promotions | Trade-in with a carrier | 256GB: $1,199 in Apple’s lease example
Bill credits |
iPhone Air | $919.99
Best Buy | Unlocked, no contract | 256GB storage |
Price comparison: Regular prices and savings are shown only where provided. Check the exact model, storage capacity, and charging-case configuration before ordering.
Editor’s note: Black Friday pricing changes frequently.
The deals below were reported by sources including retailer promotions, MacRumors, and 9to5Mac as of November 15, 2026.
We recommend checking Amazon, Best Buy, Walmart, Apple, or your carrier directly to confirm the latest price and availability before purchasing.
How to choose
- Know what kind of deal it is. A price cut lowers what you pay today. A bill credit is spread over about 36 months, and a gift card bundle is not a discount at all.
- Look at last year’s model. The Apple Watch Ultra 3 is about $151 cheaper than the Ultra 4 at the prices above.
- Pay for storage only if you need it. The 1TB MacBook Air has the biggest dollar discount, but it also costs the most.
- Compare the total, not the headline. Add sales tax and check each store’s return policy. Gift cards, like Best Buy’s on some MacBook Pros, don’t lower the price.
- Check your trade-in value first. Get a quote from Apple Trade In and your carrier before you commit.
- Think about how you’ll pay. Apple Card Monthly Installments are available through Apple Stores, apple.com, the Apple Store app, and Apple phone sales. A lower price at Amazon or Best Buy means no 0% installments.
Trade-in and Apple Card Monthly Installments
Apple Trade In. Apple credits your old device toward a new purchase or turns it into an Apple Gift Card. It accepts Samsung and Google phones, and values depend on the model, year, condition and configuration. Apple’s page shows no maximum credit. Your estimate is valid for 14 days after you receive your new device.
Our iPhone trade-in guide covers the full process. If you want a gift card, see our guide to Apple gift cards.
Carrier trade-ins. Carrier credits are usually bigger, but they come as monthly bill credits tied to a plan.
Apple Card Monthly Installments. Apple offers 0% APR on eligible purchases at apple.com, in the Apple Store app and in Apple Stores. It doesn’t work at Amazon, Best Buy or other retailers. You choose it at checkout, and it needs credit approval.
Apple Card Monthly Installments
Compare the installment periods for eligible Apple products.
| Apple Product | Installment Period |
|---|---|
iPhone | 24 months |
iPad | 12 months |
Apple Watch | 12 months |
Mac | 12 months |
AirPods | 6 months |
Apple TV | 6 months |
Taxes and shipping are not 0%.
They’re charged at your Apple Card’s variable APR, which Apple lists as 17.74%–27.99% as of October 1, 2026.
Buying an eligible product together with other items in one payment also removes the 0% rate.
An iPhone bought this way is unlocked, and you need to be on AT&T, T-Mobile or Verizon.
Prepaid plans aren’t supported.
Prepare your iPhone for trade-in.
- Back up your data. Our guide to transferring your iPhone to a new iPhone covers the options.
- Turn off Find My iPhone: Settings > [your name] > Find My > Find My iPhone. See how to turn off Find My iPhone.
- Turn off Stolen Device Protection: Settings > Face ID & Passcode > Stolen Device Protection.
- Erase the phone: Settings > General > Transfer or Reset iPhone > Erase All Content and Settings.
Best time to buy
Many of these prices are live now. MacRumors wrote on Nov 14 that better discounts could appear later in the month, but that is not a promise.
- Amazon: The main event starts Nov 19 and runs through Nov 30.
- Best Buy: The Black Friday sale ends Nov 28. The Cyber Monday sale runs Nov 29–30. It has a final Last-Minute Savings Event Dec 18–24.
- Walmart: The sale runs through Nov 29, with Cyber Monday on Nov 30.
- Apple: The event is expected to start Friday, Nov 27 and end Cyber Monday, Nov 30. In past years it gave gift cards, not price cuts. If you plan to buy from Apple, wait for the announcement.
Most early deals have no end date. A price that matches your budget today is worth taking if you need the product.
FAQ
Black Friday is Friday, November 27, 2026. Thanksgiving is Thursday, November 26, and Cyber Monday is Monday, November 30.
Apple has not announced one yet. It usually runs a four-day shopping event from Black Friday through Cyber Monday. Apple announced the 2025 event on Nov 20 and ran it Nov 28 to Dec 1, and Appleosophy expects a similar 2026 schedule.
Yes, several are. Amazon, Best Buy and Walmart have early Apple discounts. Amazon’s main Black Friday Week begins Nov 19.
Not as a straight price cut at the stores I checked. The deals I found are carrier and Best Buy offers that need a trade-in and activation. Apple’s own events in past years gave gift cards.
It’s the maximum, and it depends on your trade-in, your plan and whether you add a line. T-Mobile and Verizon say their offers pay out over 36 months as bill credits. Check the fine print.
No. Apple’s support page says it’s only available at Apple Stores, apple.com, the Apple Store app and by phone. You must choose it at checkout.
Back up, then turn off Find My iPhone and Stolen Device Protection. Then erase the phone. The paths are in the trade-in section above.
They might. MacRumors said better discounts could appear later in the month, but no store has promised that. Amazon and Best Buy also run separate Cyber Monday sales.
Conclusion
The Apple Black Friday deals 2026 worth acting on today are the $199 AirPods Pro 3, the $1,099.99 13-inch MacBook Air and the $549 Apple Watch Ultra 3, if you need them. For an iPhone, compare carrier credits against your trade-in value before you sign anything. Wait for Apple’s own announcement only if you plan to buy from Apple.
Related guides
- iPhone trade-in guide
- Apple gift cards
- iPhone Duo guide
- iPhone Duo trade-in value guide
- How to turn off Find My iPhone
- How to turn off Stolen Device Protection
- How to transfer your iPhone to a new iPhone
Sources
- MacRumors, “Apple Black Friday Starts Early: Save on Apple Watch, MacBook Air, and More” – Nov 14, 2026
- 9to5Mac, “Early Black Friday Apple deals: MacBook Air $250 off, HomeView, Apple Watch Ultra $250 off, AirPods, more” – Nov 7, 2026
- MacRumors, “Best Early Black Friday Deals on iPhone 18 Pro and iPhone Duo” – Nov 5, 2026
- MacRumors, Apple Black Friday roundup – Nov 12, 2026 (entries to Nov 14)
- Appleosophy, “What to expect for Apple’s annual four-day shopping event for 2026” – – Nov 11, 2026
- Amazon, “When is Amazon Black Friday?” FAQ – Nov 10, 2026
- Amazon, Black Friday and Cyber Monday deals 2026
- Apple Support, “Products you can buy from Apple with Apple Card Monthly Installments” – Oct 22, 2026
- Apple, Financing
- Apple, Trade In
- Apple, Buy iPhone
- Verizon, “2026 holiday iPhone 18 Pro deals” – Nov 5, 2026
- Verizon, “Switch to Verizon and get the new iPhone Duo now” – Oct 16, 2026
- Target Corporate, Store Savings Events
- MacRumors, “AirPods Pro 3 Drop to New Low Price of $219.99 on Amazon” Jun 10, 2026 (headline only)
- MacRumors, “Apple Announces 2025 Black Friday Event” – Nov 20, 2025
Apple Headlines is not affiliated with Apple Inc.
Disclaimer: Prices, discounts, trade-in offers, and availability are based on retailer listings and third-party deal reports available at the time of publication. Promotions may change or end without notice. Always verify pricing, eligibility, specifications, and terms directly with the retailer, carrier, or Apple before making a purchase.
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T’kal is the lead strategist and developer behind Apple Headlines. With a background in digital marketing and web development, he specializes in technical Apple troubleshooting, software news, and hardware rumors. T’kal focuses on delivering high-authority tech content that bridges the gap between Apple enthusiasts and the latest industry innovations.
