YTMND disappeared, 15 years after changing the internet

One of the earliest and most influential meme culture websites, You’re The Man Now Dog, went dark over the weekend. It’s since returned with a maintenance page, but the near-death experience has been enough to bring visitors into a site-run Discord chat to briefly relive the internet as it was — a wild, overgrown garden of things that were entertaining and horrifying in just about equal measure.

The site’s apparent demise was inevitable, even if it’s not quite final. YTMND had been in decline for years, having slowly lost its place in the internet pantheon, just like the rest of its peers from the old internet. Many of them have struggled for years to monetize their large and often quite toxic user bases. The web, too, has changed;…

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