YouTube CEO acknowledges Rewind video was ‘cringey’

YouTube CEO Susan Wojcicki said the company did a poor job with its annual wrap-up video last year, writing today that her kids described it as “cringey.”

YouTube’s 2018 Rewind video became the most disliked video on the platform in just over a week after it was posted in December, with more than 15 million dislikes to date. Fans and creators criticized it for not accurately depicting YouTube’s current culture.

“We hear you that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know,” Wojcicki writes in a blog post today. “We’ll do better to tell our story in 2019.”

The video showed popular creators hanging out with one another, and participating in…

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