YouTubers say kids’ content changes could ruin careers
On Wednesday, the Federal Trade Commission fined YouTube $170 million for collecting data and targeting ads to children, an alleged violation of the Children’s Online Privacy Protection Act (COPPA). The fine is relatively small — roughly 1 percent of the service’s annual revenue — but it comes with strict conditions that could spell disaster for the thousands of creators who are making content for children. As part of the settlement, YouTube must stop collecting data on videos that are targeted toward children (defined by the FTC as anyone under the age of 12). YouTubers who create videos for children, like unboxing toys or nursery rhymes, must also clearly label their content as being intended for kids.
For anyone making those videos,…