Tinder is now bypassing the Play Store on Android to avoid Google’s 30 percent cut

Photo by Amelia Holowaty Krales / The Verge

Tinder parent company Match Group has just become the latest high-profile software maker to stiff Google on its 30 percent fee for all Android transactions through the Play Store. To avoid paying the company on in-app purchases of subscriptions to services like Tinder Gold and Tinder Plus, Match Group will now encourage users to enter credit card details directly into Tinder’s systems, according to Bloomberg, citing new research by Macquarie analyst Ben Schachter.

The move is similar to one made by popular video game developer Epic Games, which last year released the Android version of battle royale hit Fortnite via its own downloadable launcher to avoid the 30 percent cut. Notably, Tinder is Match Group’s most profitable entity, and…

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