Third of Britons have stopped or reduced eating meat – report

Figures from Waitrose suggest animal welfare, environmental and health concerns driving sea change in UK diet

One in eight Britons is now vegetarian or vegan, according to a new report on food shopping that underlines a revolution in the UK’s eating habits.

A further 21% claim to be flexitarian, where a largely vegetable-based diet is supplemented occasionally with meat, which means a third of UK consumers have deliberately reduced the amount of meat they eat or removed it from their diet entirely.

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