Tencent is launching its own version of Snap Spectacles
Some were surprised to see
But those lackluster sales —
Tencent this week unveiled its answer to the video-recording sunglasses, which, you’ll notice, bear a striking resemblance to Snap’s
Called the Weishi smartglasses, Tencent’s wearable camera sports a lens in the front corner that allows users to film from a first-person perspective. Thankfully, the Chinese gaming and social giant has not made the mistake of Snap’s first-generation Spectacles, which highlighted the camera with a conspicuous yellow ring.
Tencent, which is best known for operating China’s massively popular WeChat messenger, has been an
The purpose behind Tencent’s new gadget is implicit in its name. Weishi, which means “micro videos” in Chinese, is also the name of the short-video sharing app that Tencent has been aggressively promoting in recent months to catch up with market dominators TikTok and
TikTok, known as Douyin in China, is part of the entertainment ecosystem that Beijing-based ByteDance is building. ByteDance also runs the popular Chinese news aggregator Toutiao and is poised to overtake Uber as
Weishi’s other potential rival Kuaishou is, interestingly, backed by Tencent. Kuaishou launched its own video-taking sunglasses in July.
Alongside the smart sunglasses, Tencent has also rolled out a GoPro-like action camera that links to the Weishi app. Time will tell whether the gadgets will catch on and get more people to post on Weishi.
The spectacles will go on sale November 11, a date that coincides with Singles Day, the annual shopping spree run by Tencent’s close rival Alibaba. Tencent does not make the gadget itself and instead has teamed up with Shenzhen-based Tonot, a manufacturer that claims to make “trendy” video-taking glasses. Tonot has also worked with Japan’s Line chat app on camera glasses.
“There isn’t really a demand for video-recording glasses,” says Mi Zou, a Beijing-based entrepreneur working on an AI selfie app. That’s because smartglasses are “not offering that much more to consumers than smartphones do,” she argues. Plus, a lot of people on apps like Douyin and Kuaishou love to take selfies, a need that smartglasses fail to fulfill.
“Tencent will have to work on its marketing. It could perhaps learn a few things from the Apple Watch, which successfully touts a geeky product as a fashionable accessory,” suggests Mi, who points out Snap Spectacles’ so-far dim reception.
Weishi had not responded to TechCrunch’s request for comment at the time of writing, but we’ll update this story with an additional information should the company provide it.