T-Mobile used a Twitter meme to give away Lyft rides

T-Mobile is giving customers one free Lyft ride in February, and the company’s Super Bowl announcement used a viral meme in the process.

A fake text message conversation between a Lyft driver and a T-Mobile user (seen below) is based on a meme from December 2017. The original photo — a screenshot of a faked text conversation between an Uber customer and a driver — quickly went viral, only for the creator of the photo to later announce the entire thing was made up as a joke. Lyft’s commercial relied on the same tone and comedy to make the announcement.

The text conversation used in T-Mobile’s commercial.

Twitter user @decentpidgeon, which made the original viral tweet, said on Twitter it was licensed…

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