Spotify is personalizing more playlists to individual users
Spotify is starting to algorithmically personalize some of its curated playlists, making a major change to how people discover music on the streaming service.
Spotify is already known for having some of the best personalized playlists in the industry, which automatically present songs based on what each listener enjoys. But it’s also known for having excellent human-curated playlists, like RapCaviar, which have become musical tastemakers due to their immense popularity.
Those curated playlists have, until now, not included any personalization — there was one canonical playlist, and everyone received it. But now Spotify is going to make some of those playlists part…