Sony CEO defends smartphone business but will focus on just four markets

Sony CEO Kenichiro Yoshida has reaffirmed the company’s commitment to its loss-making Xperia smartphone business, positioning it as a central part of Sony’s entertainment-focused identity.

“We see smartphones as hardware for entertainment and a component necessary to make our hardware brand sustainable,” Yoshida said in comments reported by Reuters. “And younger generations no longer watch TV. Their first touch point is [the] smartphone.”

Despite this, Sony is far from a major player in the smartphone industry, shipping just 6.5 million units over the past financial year and making an operating loss of 97.1 billion yen ($879.4 million). This week the company said at its investor day that it was “defocused” on all but four markets: Japan,…

Continue reading…

Main Source

You might also like More from author

Comments are closed.