Snap is looking into licensing music for users to embed in posts
Snap is in talks with Sony Music Entertainment, Universal Music Group, and Warner Music Group to license songs for users to embed in posts, according to a Wall Street Journal report. The deal would give users access to a broad catalog of songs to post on Snapchat, much like the features available for Instagram Stories and TikTok.
The licensing deal would come at a time when tech companies are increasingly leaning into music features as a core part of their offerings. The popularity of these videos has allowed social media platforms to launch hit songs — Lil Nas X’s “Old Town Road,” which has been the number one song on the Billboard Top 100 for several weeks, first gained popularity through TikTok as a meme.