Roku TV is coming to the UK with Hisense’s upcoming sets

Image: Hisense

Roku is bringing its TV operating system outside of the US for the first time, the company announced at IFA today. Hisense UK will release its first TVs powered by Roku in the fourth quarter of this year. Previously, Roku’s television operating system has only been used in the US market where it’s been featured in TVs from TCL, Sharp, and Hisense’s US arm.

We’ve always liked Roku’s TV operating system, so it’s great to see it launch outside of the US. When we reviewed last year’s TCL 6-Series television, for example, we found that Roku’s software was simple and easy to use. It also, crucially, has pretty much every streaming app you could ask for. That’s more than what could have been said for Amazon’s competing Fire TV platform in the…

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