Ninja’s exclusive Gears 5 stream shows the breadth of his Microsoft partnership

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Tyler “Ninja” Blevins raised some eyebrows yesterday when he announced an exclusive first look at Gears 5’s campaign. The game is published by Microsoft, and Blevins has a contract to stream exclusively on the Microsoft-owned streaming platform Mixer.

Critics and other streamers wondered if playing the game was an additional paid sponsorship, part of Blevins’ existing contract, or just special treatment as a result of his success on Mixer. Mike Futter, a journalist and games industry analyst, tweeted that even if Blevins wasn’t receiving additional payment for streaming Gears 5, “if it’s part of his contract, viewers should know.” In a tweet, Blevins said he was “partnering with Microsoft” for the stream.

A Mixer representative told The…

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