Ninja’s exclusive Gears 5 stream shows the breadth of his Microsoft partnership
Tyler “Ninja” Blevins raised some eyebrows yesterday when he announced an exclusive first look at Gears 5’s campaign. The game is published by Microsoft, and Blevins has a contract to stream exclusively on the Microsoft-owned streaming platform Mixer.
Critics and other streamers wondered if playing the game was an additional paid sponsorship, part of Blevins’ existing contract, or just special treatment as a result of his success on Mixer. Mike Futter, a journalist and games industry analyst, tweeted that even if Blevins wasn’t receiving additional payment for streaming Gears 5, “if it’s part of his contract, viewers should know.” In a tweet, Blevins said he was “partnering with Microsoft” for the stream.
A Mixer representative told The…