Microsoft is teaming up with America’s second-largest grocery chain to fend off Amazon

Software giant Microsoft is teaming up with Albertsons, America’s second-largest grocery chain, to implement a “frictionless” shopping experience for customers. The deal comes as Amazon has been increasingly turning its attention to the grocery business, which acquired Whole Foods in 2017 and has reportedly been planning to open thousands of Amazon Go stores across the country.

The partnership will bring Microsoft Azure and Microsoft 365 to Albertsons stores, which Albertsons Companies executive vice president and CIO Anuj Dhanda says will allow it to “transform the customer experience in our stores and digitally,” using “cognitive technologies, artificial intelligence and data science applied at scale.”

The goal, according to…

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