Juul’s imitators are copying the popular vape’s high nicotine levels

The popularity of Juul and its high-nicotine pods is driving up nicotine levels across the vaping industry in what Stanford researchers are calling a “nicotine arms race,” according to a new study. The findings back up suspicions that Juul’s competitors are watching the vaping giant closely to capitalize on the largely unregulated multi-billion-dollar e-cigarette market.

Researchers with Stanford Research Into the Impact of Tobacco Advertising investigated the nicotine levels that Juul imitators advertised. They looked at pods compatible with Juul devices or Juul-like knockoffs, as well as e-juice bottles for refillable pods and vapes. Their study, published Wednesday in the journal Tobacco Control and first covered by CNN, reports that…

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