A cartoon monster puffing on a Juul stars in the vaping giant’s latest lawsuit

Juul Labs is suing four more companies trying to ride Juul’s coattails to profit. Their suit, the latest case in a string of lawsuits filed by the vaping giant, alleges that four New Jersey-based companies — one of them called Juul Monster — infringed on Juul’s trademarks. Part of the suit revolves around the use of a cartoon logo, also called the Juul Monster.

Juul filed the suit Thursday against Juul Monster, K&R Products, Status Distribution, and Status Vapes, as well as people associated with the companies. The suit alleges that the defendants use the names “Juul Monster,” “Juul Mega Store,” and a cartoon Juul Monster logo to market a variety of pods and vapes, including but not limited to Juul products.

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