Instagram is putting IGTV previews in your main feed

Instagram today announced that IGTV previews will begin showing up in users’ main feeds starting today. Ideally, you would have to tap the one-minute previews to go watch the full video in IGTV, something I can’t imagine anyone would want to do voluntarily.

Instagram first introduced its vertical-video platform last June as a standalone app, and since then, the company has been aggressively pushing its content by integrating IGTV into the main app, putting IGTV videos in the Explore tab, and putting out occasional notification banners for new videos. Instagram also added the ability for users to add IGTV previews to their own Stories. But inserting previews directly into the main feed is about the most conscious way for Instagram to send…

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