Instagram wants people to make more longform IGTV content, but it still isn’t giving them a way to monetize

Instagram is launching a new branded account today called @creators, which is meant to encourage wannabe influencers and content makers to keep creating for Instagram. The account page says it’ll address “tips, tricks, updates, IGTV, BTS (behind-the-scenes), access, insights, and tutorials.” Instagram-chosen creators, including dancer Susie Meoww and comedian Adam Waheed, will walk people through their process for creating content and offer advice that ranges from the equipment they use to the sound effects they like. The page also seemingly serves as a FAQ for Instagram. Its first Story highlight answers basic questions about verification, the algorithmic feed, and comment filtering.

The account unsurprisingly focuses on IGTV, the…

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