Hertz launches $1,000-per-month car subscription service

Hertz is now the latest in an increasingly long line of companies piloting car subscription services. The rental car giant announced Tuesday that it is launching a pilot version of a subscription service called “Hertz My Car” in Austin, Texas and Atlanta, Georgia.

The Hertz My Car subscription service will be offered in two tiers, both of which include full vehicle maintenance, roadside assistance, damage to the vehicle (though with a $1,000 deductible), and limited liability protection. The $999 per month tier includes full-size sedans, small SUVs, and trucks. Luxury sedans, regular SUVs, and larger trucks will be available for $1,399 per month. Subscribers will be able to swap their vehicle twice a month within their own tier (Hertz…

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