WarnerMedia confirms its Netflix rival will be called HBO Max
There’s HBO Go, HBO Now, and soon, there will be HBO Max. For WarnerMedia and parent company AT&T, the latter is most important, as it will become the subscription video service that they position against Netflix, Hulu, the upcoming Disney+, and a range of other paid video offerings.
“Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be ‘Maximized’ with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia’s enormous portfolio of beloved brands and libraries,” the company wrote in a press release today. (The emphasis there is from WarnerMedia, of course.)
More relevant to you is that WarnerMedia also confirmed…