New facial recognition bill would require consent before companies could share data

A new bill introduced in the Senate today would prohibit commercial companies using facial recognition technology from sharing people’s data without their explicit consent.

The bipartisan Commercial Facial Recognition Privacy Act is sponsored by Senators Brian Schatz (D-HI) and Roy Blunt (R-MO) and is the first of its kind when it comes to facial recognition (FR) technologies and the privacy concerns surrounding them. Under the bill, users would need to be notified whenever their FR data is used. According to the lawmakers, it also would require third-party testing before the tech could be introduced into the market to ensure it is unbiased and doesn’t harm consumers.

“Consumers are increasingly concerned about how their data is being…

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