One way Twitter’s ad archive improves on Facebook’s

As the midterms approach, a central question has been how campaigns would adapt to the fact their digital ads were now public. Thanks to online archives established this year by Facebook, Google, Twitter, we now have unprecedented visibility into campaigns. But as I’ve noted here a couple times now, advertisers are working hard to make themselves less visible. The tug-of-war between transparency and obscurity is turning out to be one of the defining stories of this election.

ProPublica identified a dozen ad campaigns from industry lobbying groups that obscured their true backers.

The 12 ad campaigns, for which Facebook received a total of more than $800,000, expose a significant gap in enforcement of its new disclosure policy, and they…

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