Facebook will start tracking political ads around the world
Facebook is preparing for important international elections this year in Europe, India and Israel.
Facebook isn’t just worried about the influence it might have on U.S. elections.
Facebook is rolling out versions of its
The ad archive, which is a “publicly searchable library” of all political ads on the service, will include information like who paid for an ad, how many people it reached, and demographic information about which groups the ad was targeted to. Facebook
Facebook says it’s planning “a global expansion” of the ad archive product by the end of June.
While most of Facebook’s users won’t spend time searching through these political ad libraries, they are an important part of the company’s effort to avoid another scenario like the 2016 U.S. elections, in which
It’s also a reminder that Facebook has the potential to play a massive role in democratic elections globally, not just in the United States. India, which is
Facebook is also expanding its “war room” effort. Ahead of the U.S. midterms, Facebook
Facebook will create what it is calling “regional operations centers” in Dublin and Singapore to help do something similar for international elections.