How to predict Facebook’s future

Criticism of Facebook comes from all quarters, and at this point it’s rare to discover an opinion about the company that has never previously been voiced. My favorite takes these days tend to come from people who once worked at the company — recent experiences on the ground can lead to more original thinking.

Eugene Wei, who served as head of video at Facebook’s Oculus division from 2015 to 2017, is one of the most original thinkers on social networks. In a spectacular new blog post, he offers us several useful ways to describe how a company like Facebook functions in its users’ everyday lives — and in so doing, helps us to predict the future.

Wei’s full post approaches 20,000 words, and is worth reading in full. I want to draw out a few…

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