Apple TV Plus will reportedly cost $9.99 per month and launch in November

Photo by Amelia Holowaty Krales / The Verge

Apple’s forthcoming streaming video service is scheduled to launch in November and come priced at $9.99 a month, according to a new report this evening from Bloomberg.

The company has yet to talk pricing or a release date for the service, despite announcing it back in March of this year. But this window puts Apple’s product right up against the launch of Disney+, the entertainment juggernaut’s own streaming service that is set to feature a mix of original Disney films, Marvel content, Star Wars content, and original shows and movies across all of its properties and networks.

According to Bloomberg, Apple is looking to reach $50 billion in annual services revenue by 2020,…

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