Apple still has a lot to prove with its new subscription services
I knew Apple had lost me when the lights came up from total darkness for what felt like the 10th time to reveal Jason Momoa and Alfre Woodard.
I knew the drill by the time they showed up: instead of actually showing something at an event called “It’s Show Time,” the actors would describe their TV show. But because the TV show was about a post-apocalyptic world where everybody has gone blind, Momoa said, “Please close your eyes. Just for a moment. Just close them. I want you to experience something. Try to think about the world this way.”
Though nobody intended it, closing your eyes and imagining a future world was an apt metaphor for nearly all of Apple’s announcements. None of these new services, save Apple News Plus, is available yet….