There are no winners in Apple’s iPhone photo contest

Apple is facing criticism from artists and creators over its new “Shot on iPhone Challenge,” which will use photos from 10 photographers in a series of marketing campaigns without any compensation.

The contest asks for iPhone XS, XR, and XS Max users to submit their best photos via Twitter, Instagram, email, or Weibo. The 10 best photos — selected by a panel of judges that includes Apple marketing chief Phil Schiller and former White House photographer Pete Souza — will be featured “on billboards in select cities, Apple retail stores and online,” according to the contest site. The company has used its “Shot on iPhone” marketing in prior ad campaigns, but Apple has typically reached out to photographers, including amateurs, on its own…

Continue reading…

Main Source
Author

You might also like More from author

Comments are closed.