Apple made Siri deflect questions on feminism, leaked papers reveal

Exclusive: voice assistant’s responses were rewritten so it never says word ‘feminism’

An internal project to rewrite how Apple’s Siri voice assistant handles “sensitive topics” such as feminism and the #MeToo movement advised developers to respond in one of three ways: “don’t engage”, “deflect” and finally “inform”.

The project saw Siri’s responses explicitly rewritten to ensure that the service would say it was in favour of “equality”, but never say the word feminism – even when asked direct questions about the topic.

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