The Apple Card is a perfect example of Apple’s post-iPhone strategy

Among the most tangible announcements at Apple’s services event yesterday was also its most interesting: a credit card, aptly called the Apple Card, with both a physical and digital version that gives you up to 3 percent cash back. The product is, on the surface, a way for Apple to sell its brand on another everyday object you likely already own. But beneath the veneer of a titanium credit card with the Apple logo on it, the company is clearly charting out its post-iPhone future, one in which services reign supreme, by following a formula we’ve never quite seen it attempt before.

In this case, Apple has decided that it needs a traditional product, even one with the dubious moral baggage of a credit card, to promote Apple Pay. While the…

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