Apple Arcade wants to slay the free-to-play monster iOS helped create

Apple has created a monster. Free-to-play games have taken over the iOS App Store almost entirely, creating a marketplace that is dominated by scammy timers and cheap monetization schemes, one that no amount of quality game design, curation, and promotion have been able to fix. But now (after years of profiting off this system), Apple is here with the alleged cure: Apple Arcade.

Apple Arcade promises dozens of high-quality, premium games which will solely focus on entertainment or art, not on squeezing money out of players — the sort of games that have struggled to find a place in the modern app store economy. No ads, no lockout timers, no in-app purchases, no always-on…

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