Jeff Bezos challenges retail rivals to outdo Amazon’s $15 minimum wage

In his annual letter to shareholders, Amazon CEO and founder Jeff Bezos throws in a message to his company’s retail competitors, urging them to start a price war on the minimum wage they pay their employees. Amazon moved to a $15 minimum wage in the United States at the end of last year — though it did so with cuts to benefits and stock grants that meant some employees would end up being paid less, which then led Amazon to announce a further boost in pay to rectify the situation. Still, in a country with a federal minimum hourly pay of $7.25, Amazon’s actions can be considered progressive.

“Today I challenge our top retail competitors (you know who you are!) to match our employee benefits and our $15 minimum wage,” Bezos writes. “Do it!…

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