Amazon copies brick-and-mortar stores by launching a new home shopping channel

Amazon is taking another page out of the brick-and-mortar playbook, this time by launching its own shopping channel to promote products on the platform called Amazon Live, as first spotted by TechCrunch. The copying of physical stores’ strategies may be extra stinging to retailers because Amazon controls about half of the United States’ e-commerce market, ahead of more traditional stores like Best Buy, Macy’s, and Walmart.

On the list of companies that Amazon has crushed in market share is QVC Group, which broadcasts its own shows where hosts chat about available products, making it easy for people to watch along and buy. Amazon is now mirroring this approach with live streams available on its site and through a new app called Amazon…

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