Shoshana Zuboff on surveillance capitalism

The Age of Surveillance Capitalism author Shoshana Zuboff considers whether “data is the new oil” and explains how data collection has fundamentally changed the economy and how big companies interact with consumers. Shoshana Zuboff breaks down how to define, understand, and fight surveillance capitalism.

You can listen to the discussion in its entirety on The Vergecast right now. Below is a lightly edited excerpt from this interview between Shoshana Zuboff and Verge editor-in-cheif Nilay Patel about how surveillance capitalism works.

Nilay Patel: So an example of industrial capitalism — which I’m a fan — a company like Ford buys steel on the market. They turn the steel into a car. They sell the car. We’re taking one thing, we’re…

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