CupShup aims to treble its revenue to ₹12 crore by end of FY19 – 20

The agency that started out with a simple idea of branding tea cups, CupShup is now all set to clock ₹12 crore this financial year50% of its revenue will come from activation services, 35% from cup branding and the rest 15% from creative and digital servicesSanil Jain, Co-founder of CupShup, tells us the potential a cup of tea hold, struggles of starting up a disruptive brand with low investments, and the plan aheadAround 100 billion cups get consumed in India every year and Chai break in an intrinsic part of our culture. People talk, discuss, debate, and analyse things over a cup of tea. Cups also cater to different social strata and have the advantage of being comfortably placed in the customer’s hand for a good five to seven minutes. Hence, CupShup saw every non-branded cup as a wasted

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