Raymond is spending millions on SAP, Microsoft, PwC, and Accenture to rewire the company

The suits maker wants to become a lifestyle experience company targeting ‘newly grown ups’.The investments are going into rebuilding the entire value chain and the biggest chunk of the money is being spent on technology and digital infrastructure.The sale of land parcel in Thane will give the company additional muscle as it invests in trying to reinvent the brand and the company.Raymond has been popular for its suits for decades in India but it wants to be more than that starting next year. “So we want to evolve from a clothing company to a lifestyle experience company,” Chief Executive Officer Sanjay Behl told Business Insider in an exclusive interview.And that would mean remodelling the entire value chain from the supply to technology to the digital infrastructure. “We have partners like

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