Zulily says it’s cheaper than Walmart and Amazon on 97% of items, and it’s launching a new pricing tool to prove it

ZulilyZulily CEO Jeff Yurcisin.Starting Wednesday, Zulily’s site will list prices advertised by competitors Walmart and Amazon alongside its own pricing. Zulily CEO Jeff Yurcisin said the move is part of a broader goal to increase transparency for shoppers.Two-thirds of shoppers think Walmart and Amazon offer the cheapest prices online, but Zulily beats their prices on 97% of identical items, according to a study conducted for Zulily by Wakefield Research.Visit Business Insider’s homepage for more stories.The flash-sales site Zulily is taking aim at retail giants Walmart and Amazon with a new price-comparison tool.Starting Wednesday through December 19, Zulily’s site will list prices advertised by competitors Walmart and Amazon alongside its own pricing for identical items, the company said.

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