India’s smaller cities are the real dealmakers for all festive e-commerce sales

Flipkart to Amazon and even Snapdeal said that most of their , real customers are come from Tier 2 and 3 cities of India.Snapdeal said that nearly 92% of the orders received so far are from non-metro locations. Flipkart, in fact, says 60-70% of its business is from Tier 2 and 3 cities.The festive sale is on and every e-commerce site has major deals on offer. The ones who are buying into it the most, are consumers from India’s Tier 2 and 3 cities. Tier 2 and 3 cities turned out to be the real deal makers for top e-commerce players like – Flipkart, Amazon and even Snapdeal. For Flipkart’s Big Billion Day sale, the number of transacting customers from Tier 2 cities and beyond, doubled from last year. Meanwhile, Amazon saw 91% of its new customers coming from these towns. Amazon also registered

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